Advertising & Marketing

FTC Issues Updated Endorsement Guidelines
Young woman recording on a smart phone her vlog about cosmetics, showing and demonstrating makeup, close-up on phone. Influencer marketing in social media concept

FTC Issues Updated Endorsement Guidelines

The Federal Trade Commission recently issued updated guidelines regarding the use of endorsements and testimonials in advertising effective July 26, 2023…

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2560 1709 Josh Stevens
Automatic Renewal Laws (ARLs) Expanding
Automatic Renewal Laws

Automatic Renewal Laws (ARLs) Expanding

Recently, Kentucky enacted an automatic renewal law (ARL) that will be effective January 1, 2024. Kentucky joins a growing list of states with broad ARLs…

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2550 1695 Josh Stevens
FTC Sharpens Focus on Lead Gen & Prerecorded Messages
The FCC Commissioners group photo

FTC Sharpens Focus on Lead Gen & Prerecorded Messages

Last week, the Federal Trade Commission updated its Telemarketing Sales Rule (TSR) compliance guidance regarding obtaining consent…

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870 581 Michele Shuster
The Caveats of Twitter’s Cannabis-Friendly Advertising Policy
twitter

The Caveats of Twitter’s Cannabis-Friendly Advertising Policy

In a win for cannabis marketing, Twitter announced earlier this year that it will allow cannabis companies to market their brands and products…

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1536 1025 Mac Murray & Shuster
FTC Proposes “Click to Cancel” Provision to Negative Option Rule
FTC Seeks Public Comment on its Endorsement Guides

FTC Proposes “Click to Cancel” Provision to Negative Option Rule

On March 23, the Federal Trade Commission released a Notice of Proposed Rulemaking that, if passed, would amend the Negative Option Rule…

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1200 798 Michele Shuster
FCC’s 3/16 Open Meeting Set to Shake Up Lead Gen and More
Texting on a phone

FCC’s 3/16 Open Meeting Set to Shake Up Lead Gen and More

At its open meeting scheduled for March 16, 2023, the FCC is set to wade into several areas with profound consequences for American businesses…

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2560 1707 Josh Stevens
FCC to Expand DNC Rules to Cover Texts, Ban Lead Forms with Hyperlinked Sellers?
FCC to Expand DNC Rules to Cover Texts, Ban Lead Forms with Hyperlinked Sellers?

FCC to Expand DNC Rules to Cover Texts, Ban Lead Forms with Hyperlinked Sellers?

Today, the FCC released a Report and Order and Notice of Proposed Rulemaking related to several “robotext” issues. The FCC will…

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2560 1707 Nick Whisler
Vonage Will Pay $100M to Settle FTC Dark Patterns Enforcement Action
Vonage Will Pay $100M to Settle FTC Dark Patterns Enforcement Action

Vonage Will Pay $100M to Settle FTC Dark Patterns Enforcement Action

Michele Shuster, our managing partner shares details about dark patterns in marketing and provides practical suggestions for staying out…

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1200 798 Michele Shuster
New Privacy Laws May Derail Your Marketing Practices
Privacy versus Marketing

New Privacy Laws May Derail Your Marketing Practices

Attorneys Michele Shuster and Josh Stevens from the law firm Mac Murray and Shuster explain how new data privacy laws will impact businesses…

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1200 800 Michele Shuster and Josh Stevens
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