Advertising & Marketing

FTC’s Alleges HomeAdvisor Sold False, Misleading, or Unsubstantiated Leads
FTC HomeAdvisor web

FTC’s Alleges HomeAdvisor Sold False, Misleading, or Unsubstantiated Leads

On March 11, the FTC filed an administrative complaint against HomeAdvisor, Inc., alleging they sold false, misleading, or unsubstantiated leads to service providers since at least mid-2014. The FTC asserts that HomeAdvisor’s sales team and marketing materials misrepresented the quality, characteristics, and…

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1200 798 Nick Whisler
FTC Hits Online Fashion Retailer with $4.2M Fine for Blocking Negative Reviews
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FTC Hits Online Fashion Retailer with $4.2M Fine for Blocking Negative Reviews

Last week, Fashion Nova, a California fast-fashion retailer, signed a settlement with the Federal Trade Commission that requires it to pay $4.2 million. The FTC’s Complaint alleges that Fashion Nova blocked negative product reviews from being posted on its website. The agency…

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1200 798 Erica Hollar
Did You Get a Letter From the FTC?
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Did You Get a Letter From the FTC?

If you didn’t receive a warning letter from the Federal Trade Commission this month you are one of the lucky ones. The FTC has sent warning letters to hundreds of companies over the past several weeks. Using its

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1200 798 Michele Shuster
The FTC Cares About Five-Star Ratings and Education Claims
5star

The FTC Cares About Five-Star Ratings and Education Claims

The Federal Trade Commission has warned hundreds of consumer product companies and for-profit schools that they may be engaging in unfair or deceptive behaviors that could result in future enforcement action if these behaviors do not change. The FTC was focused on…

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1200 798 Michele Shuster
Supreme Court Unanimously Limits FTC’s Authority to Seek Monetary Restitution
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Supreme Court Unanimously Limits FTC’s Authority to Seek Monetary Restitution

The Supreme Court issued a ruling that will limit the Federal Trade Commission’s ability to collect restitution when companies are found to have violated the FTC Act by engaging in false advertising. In its Opinion, the Court stated, “The question presented is…

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1197 798 Erica Hollar
Lead Generation & Privacy: A Necessary Partnership
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Lead Generation & Privacy: A Necessary Partnership

Participants in the lead generation industry know that compliance with the myriad legal frameworks that apply to their operations is not only necessary but also increasingly complex. One area where lead generators in the U.S. have traditionally operated relatively unencumbered—until recently—is with…

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1200 800 Josh Stevens
FTC Seeks Public Comment on its Endorsement Guides
FTC Seeks Public Comment on its Endorsement Guides

FTC Seeks Public Comment on its Endorsement Guides

Today’s online marketplace is filled with reviews, testimonials, and endorsements from a host of sources including everyone from the average consumer to bloggers and other celebrities. The power of an endorsement can significantly influence consumer behavior and almost always leads to increased…

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1200 798 Michele Shuster

Bad Traffic Still in the FTC’s Headlights: Lead Generation Under Scrutiny

The Federal Trade Commission (FTC), under the leadership of Director Andrew Smith, continues to focus its consumer protection enforcement efforts on the lead generation industry. As we

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150 150 Lauren Bernard

FTC and FDA Turn a Sharp Eye Toward Social Media Marketing

In a move that businesses producing and selling marijuana and CBD products should be paying close attention to, the Federal Trade Commission (“FTC”) and Food & Drug Administration (“FDA”) recently sent joint

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150 150 Lauren Bernard

Can’t Gag Me Now: FTC Steps Up CRFA Enforcement

The Federal Trade Commission’s (“FTC”) message is clear: companies can’t restrict consumers from publishing negative reviews as a condition of purchase. Provisions or clauses containing this sort of restriction are known as non-disparagement provisions, or “gag clauses.” The FTC's Consumer Review Fairness Act…

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150 150 Lauren Bernard
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