Attorney Anthony Cacciatore Shares Do’s and Don’ts of Social Media Marketing at NADC 2018 Fall Conference

From texting to tweeting and everything in between, social media offers some of the most impactful branding and customer engagement tools at an auto dealer’s disposal, but complex regulations have created a minefield that can make lawfully communicating with customers challenging for even the most savvy marketers. With growing scrutiny from the Federal Trade Commission (FTC) on all forms of social media, even well-intentioned businesses are finding themselves on the wrong side of regulatory compliance.

Presenting “Staying Compliant in the Social Media Marketplace” at this month’s National Association of Dealer Counsel (NADC) 2018 Fall Conference, M&S Attorney Anthony Cacciatore shared the “dos and don’ts” for social media campaigns. Attendees left this informative session with an understanding of the risks they face in communicating with consumers via social media tools such as Facebook, Twitter, and LinkedIn, as well as practical, implementable steps they can take to reduce those risks.