M&S WEBINAR
Lead or Lie? Unmasking Lead Fraud
M&S WEBINAR | Thursday, May 1st, 2:00 PM EST
Lead or Lie? Unmasking Lead Fraud
Billions of dollars are lost every year to lead fraud — and consumer-facing businesses are taking the hardest hit. If your company depends on purchased leads, chances are you’re paying for more than you bargained for with wasted marketing dollars, polluted pipelines, and skewed performance metrics.
Join Attorney and former Consumer Protection Regulator Michele Shuster, along with Rich Kahn, Co-Founder and CEO of Anura for an eye-opening discussion of the growing threat of lead fraud and how it’s evolving across industries.
We’ll shine a light on:
– The latest trends, channels, and tactics bad actors are using
– What fraudulent leads look like – and why they’re harder to spot than ever
– Key red flags and signals to watch for
– Where the biggest threats are coming from
– Practical steps for vetting lead sources and verifying quality
Don’t let fraud drain your growth. Whether you’re relying on thousands of leads a month or just starting to scale your efforts, this session will help you fight back against fake leads and protect your pipeline, your marketing budget, and your bottom line.
Hope to see you there!
Get your questions answered by submitting them now or during the live webinar.
Register Now
Speakers
Michele Shuster
Michele Shuster is the Managing Partner at Mac Murray & Shuster and former Chief of the Ohio Attorney General’s Consumer Protection Section. Bringing decades of experience in the consumer protection arena, she advises highly regulated businesses on a wide range of marketing and advertising, privacy, and other consumer law matters. Michele regularly represents clients in matters before the FCC, FTC and state attorneys general, conducts regulatory compliance audits, and provides defense in government enforcement actions.
Rich Kahn
Co-Founder and CEO of Anura, proud father of four, and serial entrepreneur Rich Kahn is a dedicated professional with decades of experience in digital marketing. He started Anura, an ad fraud solution designed to improve campaign performance by accurately exposing bots, malware, and human fraud. His track record of success includes operating a business that made the Inc. 5000 list for five years in a row, achieving an Ernst & Young Entrepreneur of the Year award for technology, and operating one of the fastest-growing advertising & marketing companies in the U.S.