Erica Hollar

Senior Attorney Erica Hollar works with the firm’s Compliance and Litigation teams. Her practice focuses on advertising and marketing, teleservices, privacy and data security, and other consumer protection matters.

Erica holds over a decade of experience assisting on regulatory matters and developing compliance programs for teleservices, debt collection, and charitable fundraising businesses. Her background includes acting as in-house counsel for a major retail organization, where she provided legal guidance on marketing and commercial transactions. Erica understands firsthand the challenges her clients face in meeting their compliance obligations without impeding operational, financial, and innovation objectives.

Erica provides clients with proactive compliance counsel and representation in litigation and government enforcement action. She advises on applicable federal and state regulatory requirements, industry best practices, and industry self-regulatory regimes related to consumer protection and privacy. This includes conducting risk assessments, developing and implementing policies and procedures, creating and delivering employee training, conducting ongoing monitoring and testing, responding to issues, and developing meaningful reporting. Erica’s experience covers a wide range of existing and emerging laws, including the TCPA, CCPA, FTC Act, UDAP laws, and CAN-SPAM.

Erica also represents clients throughout all phases of litigation and enforcement matters, including responding to consumer complaints and defending against government investigations, enforcement action, and class action lawsuits.