As AI technologies become integral to customer outreach and engagement, the ethical handling of consumer data is taking center stage.
Join M&S Partners Michele Shuster and Josh Stevens for an eye-opening discussion as they explore the complex interplay between AI advancements and managing the privacy of consumer information. Get insights into the new challenges raised for businesses, how regulators are weighing in, and best practices for navigating this intricate terrain.
The Telemarketing Evolution: Learn how AI is revolutionizing marketing by enhancing customer interactions, personalizing offerings, and redefining the customer journey.
Consumer Data Dynamics: Discover the nuances of consumer data collection, use, and protection in scenarios powered by AI. Understand the importance of consent, transparency, and responsible data handling.
Personalization vs. Privacy: Understand the challenge of maintaining a delicate equilibrium between personalized telemarketing experiences driven by AI and respecting consumer privacy rights.