Advertising & Marketing

Challenging the FTC’s Final Negative Option Rule: Industry Groups Fight Back

Challenging the FTC’s Final Negative Option Rule: Industry Groups Fight Back

As expected, the FTC’s Negative Option Rule has been met with scrutiny from many industry groups. Now, the Electronic Security Association, Interactive Advertising Bureau, and NCTA – The Internet & Television Association, have filed a revised rule, now known as the Rule…

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2560 1707 Josh Stevens
FTC’s Negative Option Rule Gets Big Lift with Click-to-Cancel and Other Revisions

FTC’s Negative Option Rule Gets Big Lift with Click-to-Cancel and Other Revisions

Last week, the Federal Trade Commission announced revisions to the Negative Option Rule to strengthen consumer protections for negative option marketing plans…

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2560 1707 Aaron Parry
Regulators Take Aim at Solar Energy Sales Practices

Regulators Take Aim at Solar Energy Sales Practices

Earlier this month, the Federal Trade Commission (FTC), Consumer Financial Protection Bureau (CFPB), and other agencies including the U.S. Department of the Treasury announced an interagency partnership stepping up efforts to police solar energy sales and financing practices. This initiative comes in…

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8064 3636 Chris Wager
FTC Issues Updated Endorsement Guidelines
Young woman recording on a smart phone her vlog about cosmetics, showing and demonstrating makeup, close-up on phone. Influencer marketing in social media concept

FTC Issues Updated Endorsement Guidelines

The Federal Trade Commission recently issued updated guidelines regarding the use of endorsements and testimonials in advertising effective July 26, 2023…

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2560 1709 Josh Stevens
Automatic Renewal Laws (ARLs) Expanding
Automatic Renewal Laws

Automatic Renewal Laws (ARLs) Expanding

Recently, Kentucky enacted an automatic renewal law (ARL) that will be effective January 1, 2024. Kentucky joins a growing list of states with broad ARLs…

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2550 1695 Josh Stevens
FTC Sharpens Focus on Lead Gen & Prerecorded Messages
The FCC Commissioners group photo

FTC Sharpens Focus on Lead Gen & Prerecorded Messages

Last week, the Federal Trade Commission updated its Telemarketing Sales Rule (TSR) compliance guidance regarding obtaining consent…

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870 581 Michele Shuster
The Caveats of Twitter’s Cannabis-Friendly Advertising Policy
twitter

The Caveats of Twitter’s Cannabis-Friendly Advertising Policy

In a win for cannabis marketing, Twitter announced earlier this year that it will allow cannabis companies to market their brands and products…

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1536 1025 Mac Murray & Shuster
FTC Proposes “Click to Cancel” Provision to Negative Option Rule
FTC Seeks Public Comment on its Endorsement Guides

FTC Proposes “Click to Cancel” Provision to Negative Option Rule

On March 23, the Federal Trade Commission released a Notice of Proposed Rulemaking that, if passed, would amend the Negative Option Rule…

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1200 798 Michele Shuster
FCC’s 3/16 Open Meeting Set to Shake Up Lead Gen and More
Texting on a phone

FCC’s 3/16 Open Meeting Set to Shake Up Lead Gen and More

At its open meeting scheduled for March 16, 2023, the FCC is set to wade into several areas with profound consequences for American businesses…

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2560 1707 Josh Stevens
In the Spotlight: The Danger of Dark Patterns
Dark Pattern

In the Spotlight: The Danger of Dark Patterns

There is something satisfying for consumers about signing up for a new online subscription service in a few quick, easy clicks. To cancel, though…

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1200 800 Aaron Parry
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