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Advertising & Marketing

Young woman recording on a smart phone her vlog about cosmetics, showing and demonstrating makeup, close-up on phone. Influencer marketing in social media concept
August 23, 2023
FTC Issues Updated Endorsement Guidelines
The Federal Trade Commission recently issued updated guidelines regarding the use of endorsements and testimonials in advertising effective July 26, 2023…
Automatic Renewal Laws
May 31, 2023
Automatic Renewal Laws (ARLs) Expanding
Recently, Kentucky enacted an automatic renewal law (ARL) that will be effective January 1, 2024. Kentucky joins a growing list of states with broad ARLs…
The FCC Commissioners group photo
May 25, 2023
FTC Sharpens Focus on Lead Gen & Prerecorded Messages
Last week, the Federal Trade Commission updated its Telemarketing Sales Rule (TSR) compliance guidance regarding obtaining consent…
twitter
May 25, 2023
The Caveats of Twitter’s Cannabis-Friendly Advertising Policy
In a win for cannabis marketing, Twitter announced earlier this year that it will allow cannabis companies to market their brands and products…
FTC Seeks Public Comment on its Endorsement Guides
April 21, 2023
FTC Proposes “Click to Cancel” Provision to Negative Option Rule
On March 23, the Federal Trade Commission released a Notice of Proposed Rulemaking that, if passed, would amend the Negative Option Rule…
Texting on a phone
March 3, 2023
FCC’s 3/16 Open Meeting Set to Shake Up Lead Gen and More
At its open meeting scheduled for March 16, 2023, the FCC is set to wade into several areas with profound consequences for American businesses…
Dark Pattern
December 21, 2022
In the Spotlight: The Danger of Dark Patterns
There is something satisfying for consumers about signing up for a new online subscription service in a few quick, easy clicks. To cancel, though…
Vonage Will Pay $100M to Settle FTC Dark Patterns Enforcement Action
November 4, 2022
Vonage Will Pay $100M to Settle FTC Dark Patterns Enforcement Action
Michele Shuster, our managing partner shares details about dark patterns in marketing and provides practical suggestions for staying out…
Privacy versus Marketing
September 5, 2022
New Privacy Laws May Derail Your Marketing Practices
Attorneys Michele Shuster and Josh Stevens from the law firm Mac Murray and Shuster explain how new data privacy laws will impact businesses…
FTC Alleges HomeAdvisor Sold False, Misleading, or Unsubstantiated Leads
March 29, 2022
FTC Alleges HomeAdvisor Sold False, Misleading, or Unsubstantiated Leads

On March 11, the FTC filed an administrative complaint against HomeAdvisor, Inc., alleging they sold false, misleading, or unsubstantiated leads to service providers since at least mid-2014. The FTC asserts