Participants in the lead generation industry know that compliance with the myriad legal frameworks that apply to their operations is not only necessary but also increasingly complex. One area where lead generators in the U.S. have traditionally operated relatively unencumbered—until recently—is with…
Read MoreToday’s online marketplace is filled with reviews, testimonials, and endorsements from a host of sources including everyone from the average consumer to bloggers and other celebrities. The power of an endorsement can significantly influence consumer behavior and almost always leads to increased…
Read MoreThe Federal Trade Commission (FTC), under the leadership of Director Andrew Smith, continues to focus its consumer protection enforcement efforts on the lead generation industry. As we
Read MoreIn a move that businesses producing and selling marijuana and CBD products should be paying close attention to, the Federal Trade Commission (“FTC”) and Food & Drug Administration (“FDA”) recently sent joint
Read MoreThe Federal Trade Commission’s (“FTC”) message is clear: companies can’t restrict consumers from publishing negative reviews as a condition of purchase. Provisions or clauses containing this sort of restriction are known as non-disparagement provisions, or “gag clauses.” The FTC's Consumer Review Fairness Act…
Read MoreLead generation is a marketing activity that involves identifying and generating consumer interest in a product or service. Online lead generation has become commonplace, allowing a consumer to research products and services and connect with companies to fulfill their specific need. Done…
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