Advertising & Marketing

October 14, 2021
The FTC Cares About Five-Star Ratings and Education Claims

The Federal Trade Commission has warned hundreds of consumer product companies and for-profit schools that they may be engaging in unfair or deceptive behaviors that could result in future enforcement

April 22, 2021
Supreme Court Unanimously Limits FTC’s Authority to Seek Monetary Restitution

The Supreme Court issued a ruling that will limit the Federal Trade Commission’s ability to collect restitution when companies are found to have violated the FTC Act by engaging in

September 28, 2020
Lead Generation & Privacy: A Necessary Partnership

Participants in the lead generation industry know that compliance with the myriad legal frameworks that apply to their operations is not only necessary but also increasingly complex. One area where

February 19, 2020
FTC Seeks Public Comment on its Endorsement Guides

Today’s online marketplace is filled with reviews, testimonials, and endorsements from a host of sources including everyone from the average consumer to bloggers and other celebrities. The power of an

August 27, 2019
Bad Traffic Still in the FTC’s Headlights: Lead Generation Under Scrutiny

The Federal Trade Commission (FTC), under the leadership of Director Andrew Smith, continues to focus its consumer protection enforcement efforts on the lead generation industry. As we reported last Spring,

June 13, 2019
FTC and FDA Turn a Sharp Eye Toward Social Media Marketing

In a move that businesses producing and selling marijuana and CBD products should be paying close attention to, the Federal Trade Commission (“FTC”) and Food & Drug Administration (“FDA”) recently

June 5, 2019
Can’t Gag Me Now: FTC Steps Up CRFA Enforcement

The Federal Trade Commission’s (“FTC”) message is clear: companies can’t restrict consumers from publishing negative reviews as a condition of purchase. Provisions or clauses containing this sort of restriction are

May 17, 2019
Bad Traffic: Lead Generation Under Scrutiny

Lead generation is a marketing activity that involves identifying and generating consumer interest in a product or service. Online lead generation has become commonplace, allowing a consumer to research products