Businesses experiencing a downturn in sales right now may be turning to more creative and aggressive advertising. However, during government-declared emergencies and other crisis situations, regulators heighten focus on certain types of advertising – including cessation of telemarketing, imposing registration for certain industries, and increased scrutiny on disaster-related products/services and price gouging. Before you finalize your marketing copy, take time to refresh your advertising do’s and don’ts.
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