Lead or Lie? Unmasking Lead Fraud

Billions of dollars are lost every year to lead fraud — and consumer-facing businesses are taking the hardest hit. If your company depends on purchased leads, chances are you’re paying for more than you bargained for with wasted marketing dollars, polluted pipelines, and skewed performance metrics.

Join Attorney and former Consumer Protection Regulator Michele Shuster, along with Rich Kahn, Co-Founder and CEO of Anura for an eye-opening discussion of the growing threat of lead fraud and how it’s evolving across industries.

We’ll shine a light on:

• The latest trends, channels, and tactics bad actors are using
• What fraudulent leads look like – and why they’re harder to spot than ever
• Key red flags and signals to watch for
• Where the biggest threats are coming from
• Practical steps for vetting lead sources and verifying quality

Don’t let fraud drain your growth. Whether you’re relying on thousands of leads a month or just starting to scale your efforts, this session will help you fight back against fake leads and protect your pipeline, your marketing budget, and your bottom line.