Navigating Social Media Compliance In A World of Influencers

There’s a reason they’re called “influencers.” While businesses across the spectrum have found social media to be an increasingly effective way to market their products and services, the added boost of a well-timed promotion or positive review from a celebrity or highly-followed individual can drive sales substantially.

But this form of marketing doesn’t come without legal risk.

Join Senior Attorney Erica Hollar to learn the most common compliance missteps in this marketing space, and how to use testimonials and endorsement content – from the famous to your own customers – to elevate your messaging and maximize sales, while reducing the risk of violating critical consumer protection and privacy laws.