Think Your Leads are TCPA-Compliant? Not so Fast.

In the world of telemarketing, all sales & marketing leads are not created equal. Complying with the Telephone Consumer Protection Act (TCPA) can have unique challenges as well as real consequences for businesses that fall short.

Whether you’re buying leads from third parties, relying on an outside call center, or accepting call transfers, there is no such thing as a “TCPA-compliant lead.” TCPA compliance must be customized for each seller, the products being sold, and the specifics of a calling or texting campaign.

To learn more about how your organization can stay compliant, join M&S Partner Chris Wager for a discussion of the steps that you can take now to help ensure your call and text campaigns don’t run afoul of the TCPA and other telemarketing laws.