Understanding UDAAP Laws: When Does “Creative” Marketing Become Deceptive

Violations of unfair, deceptive, or abusive acts or practices laws (UDAP) are among the most common—and expensive—enforcement actions that businesses can face related to their marketing tactics. What advertising claims need to be substantiated? How do you know if you’ve unwittingly crossed the line? Don’t wait until your latest marketing campaign catches the eye of a regulator or puts you on the receiving end of a class action complaint to find out.

Join M&S Senior Attorneys Erica Hollar and Josh Stevens to learn about important UDAP laws and the substantiation requirements for marketing campaigns that will help keep your company in compliance and off regulators’ radars.