If your business uses email marketing to reach consumers and you’re compliance-minded, you’re no doubt paying attention to the content within those emails. But crafting the best subject line, one that’s compelling enough to entice the consumer to open the email, can…
Read MoreThe Eighth Circuit Court of Appeals has vacated the FTC’s amended Negative Option Rule, also known as the Click-to-Cancel Rule. Originally adopted in October 2024, the rule was set to take full effect on May 14, 2025, but…
Read MoreSubscription services and automatic renewals have become commonplace in today's digital age. The FTC recently amended its Negative Option Rule to take into consideration this proliferation. Though initially set to take full effect on May 14, 2025, the FTC postponed enforcement of…
Read MoreIn the ever-evolving landscape of consumer privacy laws, businesses often focus on new state regulations and legislation. However, it's equally important not to overlook classic UDAP (Unfair and Deceptive Acts and Practices) regulatory frameworks. These foundational marketing regulations remain crucial, as businesses…
Read MoreAs expected, the FTC’s Negative Option Rule has been met with scrutiny from many industry groups. Now, the Electronic Security Association, Interactive Advertising Bureau, and NCTA – The Internet & Television Association, have filed a revised rule, now known as the Rule…
Read MoreLast week, the Federal Trade Commission announced revisions to the Negative Option Rule to strengthen consumer protections for negative option marketing plans…
Read MoreEarlier this month, the Federal Trade Commission (FTC), Consumer Financial Protection Bureau (CFPB), and other agencies including the U.S. Department of the Treasury announced an interagency partnership stepping up efforts to police solar energy sales and financing practices. This initiative comes in…
Read MoreThe Federal Trade Commission recently issued updated guidelines regarding the use of endorsements and testimonials in advertising effective July 26, 2023…
Read MoreRecently, Kentucky enacted an automatic renewal law (ARL) that will be effective January 1, 2024. Kentucky joins a growing list of states with broad ARLs…
Read MoreLast week, the Federal Trade Commission updated its Telemarketing Sales Rule (TSR) compliance guidance regarding obtaining consent…
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