In a recent significant enforcement move, the Federal Trade Commission (FTC) has reached settlements totaling $145 million with two major players in the lead generation and health insurance marketing space: Assurance IQ,
If your business uses email marketing to reach consumers and you’re compliance-minded, you’re no doubt paying attention to the content within those emails. But crafting the best subject line, one that’s compelling
The Eighth Circuit Court of Appeals has vacated the FTC’s amended Negative Option Rule, also known as the Click-to-Cancel Rule. Originally adopted in October 2024, the rule was set to take
Subscription services and automatic renewals have become commonplace in today’s digital age. The FTC recently amended its Negative Option Rule to take into consideration this proliferation. Though initially set to
In the ever-evolving landscape of consumer privacy laws, businesses often focus on new state regulations and legislation. However, it’s equally important not to overlook classic UDAP (Unfair and Deceptive Acts
As expected, the FTC’s Negative Option Rule has been met with scrutiny from many industry groups. Now, the Electronic Security Association, Interactive Advertising Bureau, and NCTA – The Internet &
Earlier this month, the Federal Trade Commission (FTC), Consumer Financial Protection Bureau (CFPB), and other agencies including the U.S. Department of the Treasury announced an interagency partnership stepping up efforts
