Within the past several weeks, New York passed SB4777, SB1826, and AB117, creating the following important changes to the state’s rules governing the telemarketing industry:
- All outbound telemarketing calls must include a disclosure informing the consumer that they may place their telephone number on the caller’s internal do-not-call (DNC) list. Telemarketers must honor requests immediately (no grace period). Effective March 1, 2020.
- Telemarketers and sellers may not “transmit, share or otherwise make available” any consumer’s contact information, including name, telephone number, or email address, without the consumer’s express written consent. Effective March 1, 2020.
- Telemarketers may not knowingly make an unsolicited telemarketing call to any person residing in any area of the state under a declared state of emergency.
- Effective December 18, 2019. All call center employers must provide notice to the state at least 100 days before relocating to another state or foreign country. Effective June 1, 2020.
Federal regulations already require telemarketers to accept and honor internal DNC requests; however, the New York law goes further by requiring an affirmative disclosure of consumers’ rights. The Governor’s office lauded this as closing a “loophole” in the National DNC Registry.
The press release barely mentions the new prohibition against sharing contact information, despite its incredibly broad scope. The only exemption is where sharing is required by law. Unlike virtually every other privacy law or regulation, the statute doesn’t even expressly exempt sharing with service providers
Nick is a Partner at M&S where he leads the firm’s Compliance practice areas. He brings more than a decade of experience helping clients understand and comply with federal and state privacy, advertising, and telemarketing laws and regulations.