Fact vs Fiction: Debunking B2B Telemarketing Compliance Myths

Think the TCPA doesn’t apply to your B2B marketing? Think again.

Many businesses operating in the B2B space mistakenly believe that because they are not reaching out to consumers, they’re exempt from the TCPA’s call and text regulations. But the risks are real and growing. TCPA litigation more than doubled in the first quarter of this year vs. the same period in 2024, and B2B businesses are getting caught off guard and caught up in the litigation surge. And it’s not just the TCPA businesses need to be mindful of – other telemarketing laws, including the TSR and state mini-TCPA laws also have unique applications to B2B marketing.

Join M&S Partners Michele Shuster and Chris Wager for a myth-busting session that will clarify what these laws actually require when it comes to B2B outreach. Just some of the misconceptions we’ll break down:

• Myth #1: “B2B calls are exempt from the TCPA.” Why this is false—and how courts are interpreting “business” vs. “consumer” communications
• Myth #2: “If a lead gen partner collected consent, we’re covered.” Learn why you may still be liable, and how to verify valid, one-to-one consent
• Myth #3: “We don’t use robocalls, so we’re safe.” Understand how manual dialing and text messaging still fall under TCPA scrutiny
• Myth #4: “Time-of-day rules don’t apply to B2B.” Discover why contacting a business outside regulated calling hours can still trigger lawsuits
• Myth #5: “Opt-outs are the vendor’s responsibility.” Why your business must ensure opt-outs are honored across all channels—fast

Whether you’re sending marketing texts, making sales calls, or working with third-party lead generators, we’ll help you separate fact from fiction to keep your B2B marketing initiatives in compliance!