Nov 12, 2020
Understanding UDAP Laws: When Does “Creative” Marketing Become Deceptive?
Violations of unfair, deceptive, or abusive acts or practices laws (UDAP) are among the most common—and expensive—enforcement actions that businesses can face related to their marketing tactics. What advertising claims need to be substantiated? How do you know if you’ve unwittingly crossed the line? Don’t wait until your latest marketing campaign catches the eye of a regulator or puts you [...]